
Jamison Mcdivitt

PURPOSE
Highlight the unique partnership between Jordan Brand and Florida Gators football, showcasing the exclusive styles and colorways available to the players.
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PROCESS
I used a floating shoe device to replicate the shoe floating through space during post-production. Quick cuts and dynamic visuals emphasize the unique colorways, making each style stand out.
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PRODUCT
The final video is a visually striking product showcase that highlights the exclusive Jordan Brand styles available to Florida Gators football players, capturing the essence of innovation and style unique to this partnership.